Microsoft Indonesia today officially
launch the fabric of cooperation with the Ministry of Tourism and Creative
Economy (Kemenparekraf) Republic of Indonesia. The two sides signed a
Memorandum of Understanding (MoU) conducted by ukus Kuswara in his capacity as
Secretary General of the Ministry of Tourism and Creative Economy, Republic of
Indonesia and Andrew Diantoro in his capacity as the President Director of
Microsoft Indonesia . The signing of this MoU witnessed by Mari Elka Pangestu, Minister
of Tourism and Creative Economy, Republic of Indonesia and Cesar Cernuda,
president of Microsoft Asia Pacific.
"This MoU strategic , provide
opportunities to increase the ability of Indonesian human resources ( HR )
tourism and creative economy in the face of the challenges of the digital age
that increasingly dominate the world. We 've got a lot of Creative People ( OK
) fierce , and they have to excel in the face of competition in the digital age,”
said Minister Mari E. Pangestu Parekraf, after witnessing the signing of the
MoU .
According to the Minister, the
foundations of the competitiveness of the tourism sector and creative economy
have in common is the quality of human resources, which is based on Creative
People. Both are mutually supportive, creative achievements in economic
development will increase the attractiveness of tourism, and reverse the growth
of tourism will open a larger market for creative economic activity . "It
was like two sides of a coin , can not be separated ," said the Minister.
Furthermore , the Minister said , that
from the standpoint of national competitiveness , Indonesia has made great
strides in recent years thanks to the extensive infrastructure development .
" However , we believe that technology , innovation , and creative
industry is the catalyst that will propel Indonesia to be developed countries.
This partnership represents a major step forward to make it happen and I
appreciate Microsoft's continued investment in developing the creative industry
in Indonesia , " said Mari .
Through kerjasamaini , Kemenparekraf will
support Microsoft programs on copyright protection for creative industry -
particularly for sub- industry is concerned with the development of the
Software and Science and Technology ( Science and Technology) . " Copyright
protection is important to the public foster creativity . Violation of
intellectual property rights will kill creativity and ultimately will harm
society as a whole , because we would lose the creative process and product .
And in the end we will be more dependent on the outside world , and the loss of
independence , "said the Minister .
Kemenparekraf will support Microsoft
programs that promote an industry and creative development of young generation
of Indonesia, among other programs spark Youth and Citizenship . Kemenparekraf
together with Microsoft will discuss the proper guidelines in order worthy of
copyright protection in the digital creativity that can be protected .
Kemenparekraf will also involve Microsoft
in digital literacy education programs for businesses in the creative
industries and the economy together to encourage the growth of educational
institutions are able to encourage creativity and innovation of Indonesia
"We are aware of the capabilities
and resources of each party , and we agreed to synergize the activities of both
programs are interlinked in an activity together in order to maximize the
improvement of the quality and capacity of tourism industry and the Creative
Economy , " said Mari .
Cesar Cernuda , president of Microsoft Asia
Pacific , in his visit to Indonesia , emphasized Microsoft's commitment to
raise awareness and appreciation of the protection of intellectual property
rights ( IPR ) as the backbone of economic growth in the creative industries .
"Microsoft is basing its efforts on
the creation of new and innovative technologies and commercializing them useful
in the form of the features , products , and services that improve productivity
and deliver value to its customers . Microsoft invests more than U.S. $ 9 billion
per year in Research & Development to advance these efforts , and one of
the largest holders of intellectual property in the world , with more than
11,200 patents in the U.S. patent danlebihdari 4,600 in other countries .
Because of this , Microsoft is a moral obligation to work together with the
Government of Indonesia and educate the society to respect and protect the
intellectual property of the innovator 's own country , "said Cesar .
Andrew Diantoro , President Director of
Microsoft Indonesia, said that Indonesia is on the cusp of a great leap forward
for the country towards a knowledge-based economy , and we believe that
co-operation to promote the creative industry in Indonesia will boost the
competitiveness of our country in this region .
" The Ministry of Tourism and
Creative Economy is at the forefront in developing creative industries in the
country . Kemenparekraf have the same ideology with Microsoft and understand
the importance of intellectual property , " said Andreas .
Through this partnership , Microsoft will
support the programs of the Ministry of copyright protection for creative
industries - particularly for sub- industry is concerned with the development
of the Software and danTeknologi Science ( Science and Technology ) . Microsoft
will provide direction and input in developing the framework / Guiding
Principles for copyright protection for creative industry economy .
Microsoft will also support the Ministry
to promote the program copyright protection and anti- counterfeiting in terms
of consumer protection as well as providing training courses for supervisors '
Creative Centers ' ministry with programs and curriculum Digital Literacy
Microsoft .
"Since the signing of a Memorandum
of Understanding with United in Diversity ( UID ) Forum to jointly develop a
Technology and Innovation Center called UID Creative Campus in October 2013 ,
Microsoft continued its commitment in developing innovations in Indonesia . We
understand that there is no country in the world forward bias and build a
strong ecosystem for innovators without respecting and protecting intellectual
property , " said Andreas .
About the
Ministry of Tourism and Creative Economy
Ministry of Tourism and Creative Economy,
Republic of Indonesia is an institution of the Government of the Republic of
Indonesia Ministry in charge of formulating and coordinating the implementation
of national policies in the field of tourism and creative economy .
The data show , together , the
contribution of the tourism and creative economy continues to increase . In
2013 then , the tourism sector managed to bring in foreign exchange of U.S. $
10.05 billion . This figure is derived from foreign tourists visit grew by 8.8
million , or 9.42 % compared to the year 2012 .
Meanwhile , amid a decline in the rate of
growth of many other sectors , the creative economy in 2013 was able to record
a growth of 5.76 % , while maintaining a position above the national average (
GDP ) amounted to 5.74 % . Based on the calculation of current prices , the
economic contribution of the creative to the formation of GDP reached about 7 %
to the value of Rp 641.815 trillion .
Interestingly , of the 15 sub-sectors of
the creative economy , 10 of them managed to achieve a high growth rate , from
6.27 % to 8.24% achieved by the sub-sectors of information technology ( IT ) .
About
Microsoft
Founded in 1975 , Microsoft ( Nasdaq
" MSFT " ) is the world leader in software , services , and
technology solutions that help people and businesses realize their full
potential. For the latest information regarding Microsoft Indonesia , follow
our twitter account @ MicrosoftID.
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