Tourism
and the creative economy sector that became one of the nation's current
economic pillar. To that end, the development of these two sectors should be
done optimally so that the impact can be felt by all parties. Event marketing
is spearheading the development of these two sectors to be more competitive.
"Obviously,
Kemenparekraf very concerned with this kind of event. Especially since his
event can trigger the growth of tourism and the creative economy. In addition,
cities such as Jakarta marketing trends has long been done by various cities in
the world . Those cities , vying to be the best or be the city 's most creative
city , a cultural city , sports city , and multidestinasi , " said
Nirwandar , Vice Minister of Tourism and Creative Economy , at a press
conference in Jakarta Marketing Week Mark Pluss Main Campus , as reported in
the pages http://www.parekraf.go.id/ .
Sapta
added , moments like this exhibition is a good opportunity for all parties to
develop the tourism and creative economy , especially in the field of marketing
. To that end , he considered it would be wise if the existence of such
sporting responded wisely , by giving support .
"
How beautiful Indonesia is , then the whole nation should know the natural
beauty and cultural diversity as well as the charm of Indonesia, the marketing
activity also has an important role in the development of tourism and the
creative economy , " he added .
Founder
and Chief Executive of MarkPlus Inc. . Hermawan Kartajaya added , is an honor
for MarkPlus Inc. , to carry out the mandate of the IMA as a member of the AMF
( Asian Marketing Federation ) which requires all members to hold a marketing
event in every month of May , which coincides with the anniversary of the
Father of Modern Marketing .
Representing
Telkom as the main sponsor , M. Avaluddin Director of Enterprise & Business
Service said JMW 2014 event targeting three main segments , namely business ,
industry , and government ( BIG ) aligned with the segment that had been
targeted by Telkom . In the event this time , Telkom is still the focus for
work on government segment , especially for Indonesian local governments
through the Digital Society Award or IDSA
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